FROM A NUMBER TO A NAME. FROM A SENTENCE TO A STORY.

Troy Alexander rebuilt his life from a prison cell through confrontation with himself.

While serving time, he lived those cycles: neglect, ego, avoidance. Then he decided to break them.

He took responsibility. Dropped the excuses. Rose to the level of the women who never gave up on him, even when he was ready to quit.

T363 SKIN is born from that reckoning. T stands for Troy. 363 are the last three digits of his prison number, a permanent reminder that transformation isn't a moment. It's daily work.

He created this brand to challenge men to stop neglecting themselves, and to honor the women who've been waiting for them to rise.

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